e-Scents

The game industry spends billions every year improving to create immersive experiences
for games. We pass through a real revolution, from pixelated games to the truly realistic ones. But even the more realistic of them could never reproduce a sense like smelling.

Until now!

Air Wick, an air freshener specialist, knows best about nature smelling, and all games have a lot of nature scenarios, with Airwick we brought nature's smell through the screen up to you, turning your experience in a game world unique.

We created an exclusive diffuser inspired by more iconic trees of the game universe.
To experience it, you just needed to plug in the AirWick E-scene's diffuser on your notebook and BOOM!

Inside the game, when you passed through the trees, you could smell the leaves’ fragrances and had a fully immersive 4D experience. The more you entered the forest, the more intense the smell got!

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BETC HAVAS SP

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Special Projects Producer

〰️ BETC HAVAS SP 〰️ Special Projects Producer

Anterior
Anterior

Drop do Santa

Próximo
Próximo

Gil e Flor - Pão de Açúcar