We are the first store in the whole world using recyclable material as currency. For 3 days in may 2025, clients could exchange empty cosmetic packaging from any brand for new or even exclusive products. 

The new products owned were equivalented to the amount in kg of material brought to the store.We produced a technological scale that you could measure your garbage and convert it into credits. These credits were used as exchange for products, you could even buy a Gabriel Medina's surfboard or even a DJ Alok's headphone signed by them,Besides other iconic pieces by designers focused on sustainability and Boticario's products.

Not to mention we turn a regular flagship into an art gallery filled with products evaluated sometimes in thousand reais or more, by the end of the activation we had one tonne eighty four kilos  collected in 3 days.