ONE-WORD DICTIONARY

While developing the Hershey's Her For She campaign, a Global SISTERHOOD Movement (SORORIDADE in Portuguese), we realized that a word as relevant as this is not yet in most of the main dictionaries in Brazil.

That's why we created the One-Word Dictionary: Sororidade. With definitions written by strong and talented women from different fields, with different cultures and backgrounds.

Each page was illustrated and diagrammed differently, to enhance each of these definitions. Because a word with such a plural meaning as “Sororidade” deserves much more than a simple definition.