Nova Música Pão
O Amor se encontra

This campaign was based on the premise that the best care you can receive is from family. As the producer, I negotiated with two popular celebrities: Gilberto Gil, a famous Brazilian MPB singer, and his granddaughter, Flor Gil. They performed together to invite people to subscribe to Pão de Açúcar’s next jingle campaign. After the program had concluded, they sang the newest Pão de Açúcar song.

Throughout this process, I managed negotiations with the celebrities and oversaw the planning and execution of all pre-production and post-production details, including the jingle recording, shooting, and the final product.