Sisterhood Videoclip

This was a project on the third version. Hershey's realized they had the word Her and She in their brand name.

Woman are so used to receive flowers, chocolat and other gifts, but what if we could give them visibility ? In Women's international Day is a good opportunity to make something big and remarkable for women on this day. Instead of giving them gifts that could be outdated faster than a week, why not give independent entrepreneurs, independent musicians and other 7 filds of independent carreers a real spotlight by Hershey's brand visibility?

We changed Hershey's packaging to turn it into an art gallery and expose this woman's talents. These packages were sold before and after woman's international Day, and Hershey's social network daily exposed other independent work from talented woman.

To close this arc, we helped Hershey's produce a whole video clip with 7 fields of woman talent: sport, poetry, entrepreneurship, music, science, activism, and dance.

The music was composed and sung by Katu Mirim, an indigenous rap artist, and alludes to the sacred feminine and the beauty of feminine power, therefore restoring the goddess present in each woman.