The Most Demanding Commercial
The Internet public is the most difficult people to please, and for a popular brand like Hershey's is getting even harder to make ads!
So, to please them, we decided to create a commercial with scenes chosen by the most difficult audience: the internet
We shoot different scenes showing delicious features of Hershey's chocolate and we posted on instagram stories on a poll format so people can choose it.
The final result was a commercial made by the most demanding audience, produced by talented people,frome the script to the audience results we took care of the whole process
In only one set day we had to film all assets enough for the whole campaign. The first film was calling people to participate
The other film had to show all audience's results: